June 7, 2004
IWATA-MEDEA ANNOUNCES LAUNCH OF THE INTERNET’S ULTIMATE AIRBUSHING DESTINATION
FOR IMMEDIATE RELEASE: June 7, 2004
– Creative Services Company Zookeeper Builds Extensive New 400-Page Website
PORTLAND, Ore. – Iwata-Medea, Inc. the world’s leading airbrush product manufacturer today announced the launch of their new 400-page website (www.iwata-medea.com) intended to be the be the ultimate airbrushing destination on the web. The site includes extensive product information on Iwata airbrushes, spray guns and compressors, Medea paints and the full range of Artool offerings, along with expansive sections on resources, uses, tech support, contact information and about the company.
“Our new website is the backbone of how we will communicate with our customers now and in the future. It’s be a place where visitors from around the globe are able to find out specific information on products or just stop in and say hello,” said Will Naemura, President of Iwata-Medea. “Iwata-Medea has long stood as the company that provides the ‘best of the best’ to creative professionals worldwide. We understand the importance of information – especially real-time information available on the Internet.”
Kicked off in the fall of 2003, the site was built to revolutionize information available on the web about airbrushes and techniques through its quality, presentation and organization. Designed to be the ultimate destination for all airbrush users, the site’s primary goals were to be comprehensive, yet easy to use.
“We intended for this site to showcase Iwata-Medea as the world’s premier airbrushing brand,” said Dave Waite, owner of Zookeeper, the creative services company charged with the site’s construction. “We wanted its beauty to lie in its navigational and graphical simplicity.” Zookeeper teamed with Michael Pearo, creative director of Function Digital Design, to build the 400-page website.
“Iwata-Medea is a premiere brand, and the new site reflects this – not only in the design, but in the content as well,” Pearo said. “This site is an essential resource for product information, as well as for articles on uses, tricks, tips and much more.”
The site will continue to expand in the coming weeks and months with new content that will include comprehensive how-to information and technical support. “Our primary goal for the new Iwata-Medea.com was to create and design the ultimate destination for airbrush information on the web,” said Gary Glass, Vice President of Iwata-Medea. “Iwata-Medea.com is unique because it provides a comprehensive resource of airbrush information all in one location.”
Airbrush users of all brands, and especially Iwata, Medea and Artool users, will find the new Iwata-Medea.com especially useful as a research tool on airbrush-related topics. It contains information about existing products, new products, technical support and a compilation of “how-to” articles on a variety of topics and techniques. Visitors will be able to sign up for the widely read Airbrushtalk e-newsletter, which includes links to Iwata news, new products and newly published how-to’s.
Iwata-Medea.com will also provide information on where to locate its products with a categorized dealer database. Dealers will have priority rankings so that consumers can be assured that a dealer will stock most of its products. Also, direct connections to distributors worldwide are made available from the front page so that foreign visitors will have a much easier time finding products overseas.
For over 28 years, Iwata-Medea has been crafting the finest airbrush products for the world’s top professional artists. The devotion to quality and craftsmanship is reflected in the work of artists worldwide. By staying at the forefront of technology and innovation, Iwata-Medea has gained the reputation as the brand leader in airbrush products.
For more information about Iwata-Medea, please contact Gary Glass at 503-253-7308 ext. 19 or by email.
Founded in 1999 and based in Portland, Zookeeper is a full-service creative services company that has worked with clients such as Nike, Centex Homes and West Coast Bank. For more information about Zookeeper (www.zookeeper.com), please contact Dave Waite at 503-381-7050 or by email at firstname.lastname@example.org
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